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The DHL brand has featured in Brand Finance consumer research 10 times in 2020, including Logistics in Canada, Logistics in China and Logistics in France.
The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.
Marketing Funnel
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KPIs
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NPS
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