Deutsche Bank

Brand profile

The Deutsche Bank brand has featured in Brand Finance consumer research 19 times between 2016 and 2020, including Banks in Australia, Banks in Germany and Banks in Italy.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel