Brand profile

The Chase brand has featured in Brand Finance consumer research 15 times between 2016 and 2020, including Banks in China, Banks in Spain and Banks in United States.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel