Brand profile

The Budweiser brand has featured in Brand Finance consumer research 13 times in 2018, including Beers in Brazil, Beers in Canada and Beers in China.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel