Bank of China

Brand profile

The Bank of China brand has featured in Brand Finance consumer research 12 times between 2016 and 2020, including Banks in Australia, Banks in China and Banks in Singapore.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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