au

Brand profile

Brand Finance has calculated the brand value of the au brand 10 times between 2011 and 2020. The au brand valuation has featured in 25 brand rankings, including the strongest and most valuable Japan brands, the biggest Global brands and the best Telecoms brands.

To find out more about au brand value, request the au Brand Value Report.

Brand value

Enterprise value

Brand rating

BV / EV

About au

Location

Japan

Sector

Telecoms

Brand Value History

Data in this chart can be unlocked by contacting our team.
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
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All Ranking appearances

Date
Telecoms
Global
Japan
2020 12 116
2019 11 98 9
2018 11 91 7
2017 12 75 8
2016 12 86 8
2015 13 89
2014 13 112
2013 21 163 14
2012 31 196
2011 26 222