American Express

Brand profile

The American Express brand has featured in Brand Finance consumer research 4 times in 2016 and 2017, including Banks in Germany and Banks in United States.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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