Brand Finance has calculated the brand value of the Amazon brand 14 times between 2007 and 2020. The Amazon brand valuation has featured in 33 brand rankings, including the strongest and most valuable Retail brands, the biggest US brands and the best Global brands.
To find out more about Amazon brand value, request the Amazon Brand Value Report.
| 2020 | $220,791M | $813,279M |
27.1%
|
AAA
|
89
|
| 2019 | $187,905M | $803,029M |
23.4%
|
AAA-
|
84
|
| 2018 | $150,811M | $558,891M |
27.0%
|
AAA-
|
80
|
| 2017 | $106,396M | $366,719M |
29.0%
|
AAA-
|
81
|
| 2016 | $69,642M | $235,008M |
29.6%
|
AA+
|
77
|
| 2015 | $56,124M | $139,746M |
40.2%
|
AAA-
|
80
|
| 2014 | $45,147M | $126,400M |
35.7%
|
AAA-
|
82
|
| 2013 | $36,788M | $97,371M |
37.8%
|
AAA-
|
80
|
| 2012 | $28,665M | $94,398M |
30.4%
|
AA+
|
75
|
| 2011 | $17,780M | $64,132M |
27.7%
|
AA
|
73
|
| 2010 | $13,340M | $54,962M |
24.3%
|
AA
|
72
|
| 2009 | $7,466M | $19,437M |
38.4%
|
AA-
|
68
|
| 2008 | $9,608M | $38,098M |
25.2%
|
AA-
|
67
|
| 2007 | $5,494M | $13,166M |
41.7%
|
AA-
|
69
|
Date | Global | US | Retail | Technology |
|---|---|---|---|---|
| 2020 | 1 | 1 | 1 | 1 |
| 2019 | 1 | 1 | 1 | 1 |
| 2018 | 1 | 1 | 1 | 1 |
| 2017 | 3 | 3 | 1 | 3 |
| 2016 | 3 | 3 | 1 | 3 |
| 2015 | 8 | 7 | 2 | 5 |
| 2014 | 8 | 7 | ||
| 2013 | 8 | |||
| 2012 | 10 | |||
| 2011 | 31 | |||
| 2010 | 42 | |||
| 2009 | 79 | |||
| 2008 | 73 | |||
| 2007 | 136 |