Amazon

Brand profile

Brand Finance has calculated the brand value of the Amazon brand 14 times between 2007 and 2020. The Amazon brand valuation has featured in 33 brand rankings, including the strongest and most valuable Retail brands, the biggest USA brands and the best Global brands.

To find out more about Amazon brand value, request the Amazon Brand Value Report.

Brand value

$220,791M

Enterprise value

$813,279M

Brand rating

AAA

BV / EV

27.1%

About Amazon

Location

United States

Sector

Retail

Brand Value History

2020
$220,791M
$813,279M
27.1%
AAA
89
2019
$187,905M
$803,029M
23.4%
AAA-
84
2018
$150,811M
$558,891M
27.0%
AAA-
80
2017
$106,396M
$366,719M
29.0%
AAA-
81
2016
$69,642M
$235,008M
29.6%
AA+
77
2015
$56,124M
$139,746M
40.2%
AAA-
80
2014
$45,147M
$126,400M
35.7%
AAA-
82
2013
$36,788M
$97,371M
37.8%
AAA-
80
2012
$28,665M
$94,398M
30.4%
AA+
75
2011
$17,780M
$64,132M
27.7%
AA
73
2010
$13,340M
$54,962M
24.3%
AA
72
2009
$7,466M
$19,437M
38.4%
AA-
68
2008
$9,608M
$38,098M
25.2%
AA-
67
2007
$5,494M
$13,166M
41.7%
AA-
69
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All Ranking appearances

Date
Global
US
Retail
Technology
USA
2020 1 1 1 1
2019 1 1 1 1
2018 1 1 1 1
2017 3 3 1 3
2016 3 3 1 3
2015 8 7 2 5
2014 8 7
2013 8
2012 10
2011 31
2010 42
2009 79
2008 73
2007 136