Amazon

Brand profile

Brand Finance has calculated the brand value of the Amazon brand 17 times between 2007 and 2023. The Amazon brand valuation has featured in 43 brand rankings, including the strongest and most valuable Retail brands, the biggest US brands and the best Global brands.

To find out more about Amazon brand value, request the Amazon Brand Value Report.

Brand value

$299,280M

Enterprise value

$1,194,340M

Brand rating

AAA

BV / EV

25.1%

About Amazon

Location

United States

Sector

Retail

Brand Value History

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All Ranking appearances

Date
Global
US
Retail
Technology
202311
20222212
20212212
20201111
20191111
20181111
20173313
20163313
20158725
201487
20138
201210
201131
201042
200979
200873
2007136