Amazon

Brand profile

Brand Finance has calculated the brand value of the Amazon brand 15 times between 2007 and 2021. The Amazon brand valuation has featured in 37 brand rankings, including the strongest and most valuable Retail brands, the biggest US brands and the best Global brands.

To find out more about Amazon brand value, request the Amazon Brand Value Report.

Brand value

$254,188M

Enterprise value

$1,627,195M

Brand rating

AAA+

BV / EV

15.6%

About Amazon

Location

United States

Sector

Retail

Brand Value History

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All Ranking appearances

Date
Global
US
Retail
Technology
20212212
20201111
20191111
20181111
20173313
20163313
20158725
201487
20138
201210
201131
201042
200979
200873
2007136