Air China

Brand profile

The Air China brand has featured in Brand Finance consumer research 9 times in 2018 and 2019, including Airlines in Australia, Airlines in China and Airlines in France.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

Marketing Funnel

KPIs

NPS