Brand profile

The Aeromexico brand has featured in Brand Finance consumer research 3 times in 2018, including Airlines in Canada, Airlines in France and Airlines in Mexico.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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