ABN AMRO

Brand profile

The ABN AMRO brand has featured in Brand Finance consumer research 29 times between 2016 and 2020, including Banks in India, Banks in Australia and Banks in China.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel

KPIs

NPS