Brand profile

The Santander brand has featured in Brand Finance consumer research 39 times between 2016 and 2020, including Banks in France, Banks in Germany and Banks in Mexico.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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Marketing Funnel