Brand profile

The HSBC brand has featured in Brand Finance consumer research 85 times between 2016 and 2020, including Banks in Australia, Banks in Canada and Banks in China.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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