Brand profile

The AXA brand has featured in Brand Finance consumer research 69 times between 2017 and 2020, including Insurance in France, Insurance in Germany and Insurance in Italy.

The brand consumer equity research includes Marketing Funnel measures of Awareness, Familiarity, Consideration and Share of Preference; KPIs including Quality, Reputation, Value for Money, Trust, Loyalty and Innovation; and Net Promoter Score (NPS) tracking.

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