Brand Finance’s Brand Value Report provides a complete breakdown of the assumptions, data sources and calculations used to arrive at your brand’s value. Each report includes expert recommendations for growing brand value to drive business performance and offers a cost-effective way to gaining a better understanding of your position against competitors.

A full report includes the following sections:

Brand Valuation Summary – Overview of the brand valuation including executive summary, explanation of changes in brand value and historic and peer group comparisons.

• Internal understanding of brand
• Brand value tracking
• Competitor benchmarking
• Historical brand value

Brand Strength Index - A breakdown of how the brand performed on various metrics of brand strength, benchmarked against competitor brands in a balanced scorecard framework.

• Brand strength tracking
• Brand strength analysis
• Management KPI’s
• Competitor benchmarking

Royalty Rates - Analysis of competitor royalty rates, industry royalty rate ranges and margin analysis used to determine brand specific royalty rate.

• Transfer pricing
• Licensing/ franchising negotiation
• International licensing
• Competitor benchmarking

Cost of Capital - A breakdown of the cost of capital calculation, including risk free rates, brand debt risk premiums and the cost of equity through CAPM.

• Independent view of cost of capital for internal valuations and  project appraisal exercises

Trademark Audit - Analysis of the current level of protection for the brands word marks and trademark iconography highlighting areas where the marks are in need of protection.

• Highlight unprotected marks
• Spot potential infringement
• Trademark registration strategy

 

For more information regarding our Brand Value Reports, please email enquiries@brandfinance.com, call +44 (0)207 389 9400 or fill in the form below: