BrandFinance® Brand Valuation Report 2014

Brand Finance’s brand valuation reports provide a detailed breakdown of the key assumptions behind your brand’s value to show you how your brand value has been calculated. 

Key Benefits:

  • An understanding of how brand value has been calculated in a simple and clear format that the brand team can digest and present to senior management
  • Slides detailing the valuation schedule and assumptions
  • Year on year change in brand value separated into “change due to brand strength” and “change due to other valuation assumptions”
  • A review of brand value against competitors
  • Tracking of brand value over time

Our 2012 report has been significantly improved using client feedback to give you the slides which we believe will be of best use for internal reporting and for delivering added value. 

Report contents:

  • Global Results

–      By region

–      By sector

  • Brand Strength Index

–      By stakeholder (Customer, Staff, Financiers and External) 

–      Review of marketing activities

–      Visual Identity assessment

–      Methodology

  • Brand Value

–      Historic trends

–      Performance summary

–      Regional segmentation

–      Product segmentation

  • Additional Analysis

–      Competitor comparison

–      Trade mark registration review

–      Detailed breakdown of valuation assumptions

–      Summary and Recommendations

–      Reconciliation with prior year’s value

–      Description of Brand Finance valuation methodology

–      Comparison with other methodologies

–      Requirements of Brand Valuation Standard ISO – 10668

–      Commercial benefits of brand valuation


To obtain a free sample of the report please register your details below and we will get back to you as soon as possible.  


If you have any other questions or enquiries about Brand Finance’s services and valuation experience, please do not hesitate to contact us directly.

I give permission for Brand Finance to contact me for marketing purposes.

I give permission for partners of Brand Finance to contact me for marketing purposes.

Valuation report

BrandFinance® Global 500 summary brand valuation report

Official stamp

If your brand is in our league table you can request our Most Valuable Brand stamp