Brand reports
The BrandFinance® Brand Valuation Report 2012
Our brand valuation reports provide a detailed breakdown of the key assumptions behind your brand’s value. Our reports also illustrate how our methodology, findings and value-based marketing techniques can be used for decision-making and to determine the impact of brand equity on business performance.
Key Benefits:
- An understanding of how brand value has been calculated in a simple and clear format that the brand team can digest and present to senior management
- An opportunity to discuss the weaknesses and strengths of the brand valuation methodology in the context of your brand, and the chance to improve the assumptions used in subsequent iterations of our study
- Slides detailing the valuation schedule and assumptions
- A review of brand value against competitors
- Tracking of brand value over time
The results of 2012 BrandFinance® Banking 500 – 500 world’s most valuable global brands study was revealed in early February and the 2012 BrandFinance® Global 500 – the best global brands later in the year. The Brand Valuation Report 2012 is already available for the top banking brands, and is available for pre-order for the best global brands in the Global 500.
This time, we are introducing new additional features and we have received a number of interests in pre-ordering.
Report contents:
Global Results
- by region
- by sector
Brand Strength Index
- by stakeholder (Customer, Staff, Financiers and External)
- Review of marketing activities
- Visual Identity assessment
- Methodology
Brand Value
- Historic trends
- Performance summary
- Regional segmentation
- Product segmentation
Additional Analysis
- Competitor comparison
- Trade mark registration review
- Detailed breakdown of valuation assumptions
- Summary and Recommendations
- Reconciliation with prior year value
- Description of Brand Finance valuation methodology
- Comparison with other methodologies
- Requirements of Brand Valuation Standard ISO – 10668
- Commercial benefits of brand valuation
Additional benefits:
- Brand Finance certificate indicating Brand Rating and Brand Value for 2011
- Advisory service related to brand valuation
- 12 months membership of the Institute of Brand Finance
- Free admission to all Brand Finance Forums worldwide
- Free access to the Brand Finance Journal
If you wish to request a detailed report breaking down the key assumptions of any of our brand valuations please contact Brand Finance on +44 (0) 20 7389 9400 or email Alex Couzins (enquiries@brandfinance.com).
