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Brand reports


The Brand Finance League Table Report 2015

Brand Finance’s League Table Report provides a complete breakdown of the assumptions, data sources and calculations used to arrive at your brand’s value. Each report includes expert recommendations for growing brand value to drive business performance and offers a cost-effective way to gaining a better understanding of your position against competitors.

A full report includes the following sections which can also be purchased individually.


Brand Valuation Summary – Overview of the brand valuation including executive summary, explanation of changes in brand value and historic and peer group comparisons.

Brand Strength Index - A breakdown of how the brand performed on various metrics of brand strength, benchmarked against competitor brands in a balanced scorecard framework.

Royalty Rates - Analysis of competitor royalty rates, industry royalty rate ranges and margin analysis used to determine brand specific royalty rate.

Cost of Capital - A breakdown of the cost of capital calculation, including risk free rates, brand debt risk premiums and the cost of equity through CAPM.

Trademark Audit - Analysis of the current level of protection for the brands word marks and trademark iconography highlighting areas where the marks are in need of protection.


For more information regarding our League Table Reports, please contact:

Sean Connell – Client Services Manager


+44 (0)207 389 9400