Yokohama

Brand value

Brand value / enterprise value

League tables

Yokohama appears in the following brand league tables:

Rank 9 in the Tyres 10 2017.
Rank 8 in the Tyres 10 2016.
Rank 9 in the Tyres 10 2015.
Rank 10 in the Tyres 2014.

2017 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2016.

2016 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2015.

2015 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2014.

2014 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2013.