Yahoo!

Request Brand Report Compare brand

Country Flag of United States United States
Sector Internet
Offices -
Employees -

Brand value $4,550m
Brand rating AA
Enterprise value $18,973m
Value / market cap 24.0%
User rating

Market cap

Market cap for Yahoo! over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Yahoo! appears in the following brand league tables:

Rank 224 in the Global 500 2012.
Rank 136 in the Global 500 2011.
Rank 136 in the Global 500 2011.
Rank 168 in the Global 500 2010.
Rank 140 in the Global 500 2009.
Rank 97 in the Global 500 2008.
Rank 99 in the Global 250 2007.

2012 brand performance*

Brand value $4,550m
Brand rating AA
Enterprise value $18,973m
Value / ent. value 24.0%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $6,804m
Brand rating AA-
Enterprise value $36,911m
Value / ent. value 18.4%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $5,116m
Brand rating AA
Enterprise value $17,178m
Value / ent. value 29.8%

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $4,715m
Brand rating AA-
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2008.

Brandirectory user rating*

* Average values from a total of 2 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment