Xerox

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Country Flag of United States United States
Sector Office/Business Equip
Offices -
Employees -

Brand value $3,478m
Brand rating AA-
Enterprise value $17,131m
Value / market cap 20.3%
User rating

Market cap

Market cap for Xerox over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Xerox appears in the following brand league tables:

Rank 340 in the Global 500 2013.
Rank 312 in the Global 500 2012.
Rank 401 in the Global 500 2010.
Rank 243 in the Global 500 2009.
Rank 178 in the Global 500 2008.
Rank 149 in the Global 250 2007.

2013 brand performance*

Brand value $3,478m
Brand rating AA-
Enterprise value $17,131m
Value / ent. value 20.3%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $3,485m
Brand rating AA-
Enterprise value $19,304m
Value / ent. value 18.1%

* Figures taken on 31st December 2011.

2010 brand performance*

Brand value $2,344m
Brand rating AA+
Enterprise value $13,113m
Value / ent. value 17.9%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment