Xbox

Request Brand Report Compare brand

Country Flag of United States United States
Sector Software
Offices -
Employees -

Brand value $4,897m
Brand rating AA+
Enterprise value $16,334m
Value / market cap 30.0%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Xbox over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Xbox appears in the following brand league tables:

Rank 206 in the Global 500 2012.
Rank 208 in the Global 500 2011.
Rank 208 in the Global 500 2011.
Rank 142 in the Global 500 2010.
Rank 177 in the Global 500 2009.
Rank 256 in the Global 500 2008.

2012 brand performance*

Brand value $4,897m
Brand rating AA+
Enterprise value $16,334m
Value / ent. value 30.0%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $4,715m
Brand rating AAA-
Enterprise value $16,390m
Value / ent. value 28.8%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $5,744m
Brand rating AA+
Enterprise value $230,403m
Value / ent. value 2.5%

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $3,873m
Brand rating AA-
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2008.