* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Walt Disney appears in the following brand league tables:
Rank 27 in the
Global 500 2013.
Rank 50 in the Global 500 2012.
Rank 47 in the Global 500 2011.
Rank 40 in the Global 500 2010.
Rank 18 in the Global 500 2009.
Rank 28 in the Global 500 2008.
Rank 21 in the Global 250 2007.
2013 brand performance*
* Figures taken on 31st December 2012.
2012 brand performance*
* Figures taken on 31st December 2011.
2011 brand performance*
* Figures taken on 31st December 2010.
2010 brand performance*
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 10 votes.
The Walt Disney logo is a stylized version of the founder’s signature that signifies the brand name and promises secure, cheerful and quality American mainstream entertainment. Aside from the regular logo, the company has adopted different logos for the different products it provides. For example, the castle on a blue background version is used for Disney’s movie releases. Similarly, the Walt Disney signature with “world” added onto the end is used for the company’s holiday resorts.
Disney has a short mission statement which is simply 'To make people happy'
They also list the following values:
- No cynicism
- Nurturing and promulgation of "wholesome American values"
- Creativity, dreams and imagination
- Fanatical attention to consistency and detail
- Preservation and control of the Disney "magic"
In October 1923, the brothers Walt and Roy Disney founded Disney Brothers Cartoon Studio, which was replaced by Walt Disney Productions in 1929. By 1932 the Disney company won its first Academy Award for Best Cartoon, then in 1934 went on to produce their first full-length feature film, Snow White and the Seven Dwarfs, which became the highest grossing film of its time. The start of the Second World War halted the production of Disney films as the company faced its efforts towards making morale-boosting propaganda films for the United States. The first few years after the War proved difficult, but by 1950 the release of Treasure Island and Cinderella heightened Disney’s fame, and 1955 saw the opening of the first California Disney theme park, Disneyland. It was in 1983 that Disney expanded globally with the opening of Tokyo Disneyland.
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Disney uses various slogans for different branches of their business. The most well known slogan is ‘Where Dreams Come True’ which is used to promote their Disney World theme park.