* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Volkswagen appears in the following brand league tables:
Rank 17 in the
Global 500 2013.
Rank 2 in the The BrandFinance® Auto 50 2013.
Rank 1 in the Germany 50 2013.
Rank 4 in the The BrandFinance® Auto 50 2012.
Rank 35 in the Global 500 2012.
Rank 3 in the Germany 30 2012.
Rank 5 in the Germany 30 2011.
Rank 64 in the Global 500 2011.
Rank 60 in the Global 500 2010.
Rank 44 in the Global 500 2009.
Rank 95 in the Global 500 2008.
Rank 96 in the Global 250 2007.
2013 brand performance*
* Figures taken on 31st December 2012.
2012 brand performance*
* Figures taken on 31st December 2011.
2011 brand performance*
* Figures taken on 31st December 2010.
2010 brand performance*
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 17 votes.
Volkswagen is one of the world’s largest car manufacturers. It employs around 340,000 staff and its headquarters are situated in Wolfsburg, Lower Saxony, Germany. Aside from the Volkswagen brand, Volkswagen group also owns Audi, Bentley Motors, Bugatti Auotmobiles, Lamborghini, SEAT, Skoda, and heavy goods manufacturer Scania.
The company was originally founded in 1937. In the 1930s, the average German could not afford a car. Most of the auto industry was composed of luxury models, and so the Volkswagen (which literally translates to “People’s car” ) was created to satisfy this market.
Volkswagen is the most successful multibrand group in the automotive industry. The Group consists of nine brands from seven European countries: Volkswagen Passenger Cars, Audi, Škoda, SEAT, Bentley, Volkswagen Commercial Vehicles, Scania, Bugatti and Lamborghini. In addition, Volkswagen holds a 49.9% stake in Porsche Zwischenholding GmbH. Volkswagen is working towards an integrated automotive group with Porsche.
Volkswagen’s newest advertisements have adopted the simple tagline “Das Auto”, German for “The Car”. The idea is that Volkswagen want people to think of Volkswagen when they think of cars, in the same way that people think of Coca Cola when they think of soft drinks. Unlike their previous tagline “Aus Liebe zum Automobil” (“for the love of the automobile”), “Das Auto” translates to roughly the same meaning in many of the world’s major languages.