Vodafone

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Country Flag of United Kingdom United Kingdom
Sector Telecommunications
Offices -
Employees -

Brand value $27,009m
Brand rating AAA
Enterprise value $171,867m
Value / market cap 15.7%
User rating

Market cap

Market cap for Vodafone over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Vodafone appears in the following brand league tables:

Rank 13 in the Global 500 2013.
Rank 4 in the Telecoms 500 2013.
Rank 2 in the Brands of British Origin Top 50 2013.
Rank 1 in the Top 500 Telecom Brands 2012.
Rank 1 in the Brands of British Origin Top 50 2012.
Rank 1 in the Telecoms 500 2012.
Rank 9 in the Global 500 2012.
Rank 1 in the Top 500 Telecom Brands 2011.
Rank 5 in the Global 500 2011.
Rank 1 in the Brands of British Origin Top 50 2011.
Rank 7 in the Global 500 2010.
Rank 1 in the Top 500 Telecom Brands 2010.
Rank 1 in the Brands of British Origin Top 50 2010.
Rank 8 in the Global 500 2009.
Rank 11 in the Global 500 2008.
Rank 11 in the Global 250 2007.

2013 brand performance*

Brand value $27,009m
Brand rating AAA
Enterprise value $171,867m
Value / ent. value 15.7%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $30,044m
Brand rating AAA+
Enterprise value $189,232m
Value / ent. value 15.9%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $30,674m
Brand rating AAA+
Enterprise value $192,456m
Value / ent. value 15.9%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $28,995m
Brand rating AAA
Enterprise value $178,604m
Value / ent. value 16.2%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 11 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


 

Strapline

Vodafone is getting ready for a global branding campaign to change its strapline and reinforce its brand position as world’s biggest mobile operator. The campaign will debut in October, featuring the new message “Now”. JWT and Bartle Bogle Hegarty are working on the project, which will presumably take advantage of a budget of over £100 million (which was the amount of money used to launch the “How are you?” in 2001).

Advertising