Market cap

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

Performance of the brand

Verizon is a US broadband and telecommunications company and one of the components of the Dow Jones Industrial Average. It has two primary operations, domestic wireless and wireline. It provides these services to consumers, carriers, businesses and government customers both in the United States and internationally in 150 countries

Verizon Wireless broadened its reach in the wireless communications sector in the US when it completed its purchase of Alltel Corporation In January 2009. In April, Verizon became the largest wireless provider, surpassing AT&T for the first time. However AT&T’s proposed acquisition of T-Mobile USA will most likely restore the market positions of Verizon playing second fiddle to AT&T. Verizon has recently announced that it will include Skype’s calling service on handsets such as Blackberry’s and IPhones.

Verizon has recently started operating its new 4G network. A survey conducted by P.C magazine found that in all 21 cities included in the survey Verizon’s 4G network was the fastest. On the back of this successful launch Verizon is now extending the new 4G network to cover 38 American cities including Washington, Houston and New York City.

However, the company was forced to undertake cost cutting measures when in June, it announced 8,000 job cuts in its wireline division following a fall in revenue of 21% in the first half of the year. Recently, Verizon has been teaming up with Google Android to try to build a successful partnership to challenge the iPhone’s dominance of the smart phone market. This has also included an aggressive and confrontational advertising campaign designed to highlight alleged shortcomings of the iPhone.

 

 

Last changed September 2, 2011

League tables

Verizon appears in the following brand league tables:

Rank 12 in the Global 500 2012.
Rank 3 in the Top 500 Telecom Brands 2012.
Rank 3 in the Top 500 Telecom Brands 2011.
Rank 12 in the Global 500 2011.
Rank 12 in the Global 500 2011.
Rank 14 in the Global 500 2010.
Rank 3 in the Mobile Telecom 100 2010.
Rank 3 in the Top 500 Telecom Brands 2010.
Rank 15 in the Global 500 2009.
Rank 20 in the Global 500 2008.
Rank 23 in the Global 250 2007.