Best Global Brands | Brand Profiles & Valuations of the World’s Top Brands

Market cap

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

UBS appears in the following brand league tables:

Rank 160 in the Global 500 2012.
Rank 30 in the Banking 500 2012.
Rank 88 in the Global 500 2011.
Rank 21 in the Banking 500 2011.
Rank 88 in the Global 500 2011.
Rank 22 in the Banking 500 2010.
Rank 95 in the Global 500 2010.
Rank 78 in the Global 500 2009.
Rank 15 in the Banking 500 2009.
Rank 62 in the Global 500 2008.
Rank 12 in the Banking 500 2008.
Rank 36 in the Global 250 2007.
Rank 6 in the Banking 500 2007.
Rank 6 in the Banking 100 2007.

2012 brand performance*

Brand value $5,944m
Brand rating AA
Market cap $43,796m
Value / market cap 13.6%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $9,915m
Brand rating AA
Market cap $67,481m
Value / market cap 14.7%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $8,261m
Brand rating AA-
Market cap $62,240m
Value / market cap 13.3%

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $7,568m
Brand rating AA
Market cap $37,889m
Value / market cap 20.0%

* Figures taken on 31st December 2008.

Advertising

Key people

	Oswald J. Grübel Oswald J. Grübel was named Group Chief Executive Officer (Group CEO) and a member of the Group Executive Board (GEB) in February 2009.

	Markus U. Diethelm Markus U. Diethelm was appointed Group General Counsel of UBS and a member of the GEB in September 2008.

	Sergio P. Ermotti Sergio P. Ermotti was appointed Chairman and CEO of UBS Group Europe, Middle East and Africa (EMEA) and became a member of the GEB in April 2011.

	John A. Fraser John A. Fraser was appointed Chairman and CEO of the Global Asset Management business division in December 2001, and became a member of the GEB in July 2002.

	Lukas Gähwiler Lukas Gähwiler became a member of the GEB in April 2010, and was appointed CEO of UBS Switzerland and co-CEO of Wealth Management & Swiss Bank.

	Carsten Kengeter Carsten Kengeter was appointed Chairman and CEO of the Investment Bank in November 2010, after having been appointed its co-CEO in April 2009, when he became a member for the GEB.

	Ulrich Körner Ulrich Körner was appointed Group Chief Operating Officer (Group COO) and CEO Corporate Center, and was made a member of the GEB in April 2009.

	Philip J. Lofts Philip J. Lofts was appointed CEO of UBS Group Americas in January 2011. He became a member of the GEB in November 2008.

	Robert J. McCann Robert J. McCann was appointed CEO of Wealth Management Americas and became a member of the GEB in October 2009.

	Maureen Miskovic Maureen Miskovic was appointed Group Chief Risk Officer (CRO) and became a member of the GEB in January 2011.

	Tom Naratil Tom Naratil was appointed Group Chief Financial Officer (Group CFO) and became a member of the GEB in June 2011.

	Alexander Wilmot-Sitwell Alexander Wilmot-Sitwell was appointed co-Chairman and co-CEO of UBS Group APAC in November 2010. He became a member of the GEB in February 2008.

	Chi-Won Yoon Chi-Won Yoon is co-Chairman and co-CEO of UBS Group APAC. From June 2009 to November 2010, he served as sole Chairman and CEO of UBS AG, APAC and is a member of the GEB since June 2009.

Jürg Zeltner

Jürg Zeltner was appointed CEO UBS Wealth Management and co-CEO of Wealth Management & Swiss Bank, and became a member of the GEB in February 2009.

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UBS