Toyota

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Country Flag of Japan Japan
Sector Auto Manufacturers
Offices -
Employees 338,475
Website www.toyota.co.jp

Brand value $34,903m
Brand rating AAA-
Enterprise value $280,495m
Value / market cap 12.4%
User rating

League tables

Toyota appears in the following brand league tables:

Rank 1 in the Brand Finance Auto 100 2014.
Rank 11 in the Global 500 2014.
Rank 15 in the Global 500 2013.
Rank 1 in the The BrandFinance® Auto 50 2013.
Rank 1 in the Japan 50 2013.
Rank 15 in the Global 500 2012.
Rank 14 in the Global 500 2011.
Rank 10 in the Global 500 2009.
Rank 10 in the Global 500 2009.
Rank 12 in the Global 500 2008.
Rank 16 in the Global 250 2007.

2014 brand performance*

Brand value $34,903m
Brand rating AAA-
Enterprise value $280,495m
Value / ent. value 12.4%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $25,979m
Brand rating AA+
Enterprise value $209,618m
Value / ent. value 12.4%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $24,461m
Brand rating AA
Enterprise value $209,855m
Value / ent. value 11.7%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $26,152m
Brand rating AA+
Enterprise value $204,864m
Value / ent. value 12.8%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 113 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.