Toyota

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Country Flag of Japan Japan
Sector Auto Manufacturers
Offices -
Employees 338,475
Website www.toyota.co.jp

Brand value $35,017m
Brand rating AAA-
Enterprise value $280,786m
Value / market cap 12.5%
User rating

League tables

Toyota appears in the following brand league tables:

Rank 13 in the Global 500 2015.
Rank 1 in the Auto 100 2015.
Rank 11 in the Global 500 2014.
Rank 1 in the Brand Finance Auto 100 2014.
Rank 1 in the Japan 50 2013.
Rank 15 in the Global 500 2013.
Rank 1 in the The BrandFinance® Auto 50 2013.
Rank 15 in the Global 500 2012.
Rank 14 in the Global 500 2011.
Rank 10 in the Global 500 2009.
Rank 10 in the Global 500 2009.
Rank 12 in the Global 500 2008.
Rank 16 in the Global 250 2007.

2015 brand performance*

Brand value $35,017m
Brand rating AAA-
Enterprise value $280,786m
Value / ent. value 12.5%

* Figures taken on 31st December 2014.

2014 brand performance*

Brand value $34,903m
Brand rating AAA-
Enterprise value $280,495m
Value / ent. value 12.4%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $25,979m
Brand rating AA+
Enterprise value $209,618m
Value / ent. value 12.4%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $24,461m
Brand rating AA
Enterprise value $209,855m
Value / ent. value 11.7%

* Figures taken on 31st December 2011.

Brandirectory user rating*

* Average values from a total of 116 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment