Toyota

Request Brand Report Compare brand

Country Flag of Japan Japan
Sector Auto Manufacturers
Offices -
Employees -

Brand value $25,979m
Brand rating AA+
Enterprise value $209,618m
Value / market cap 12.4%
User rating

Market cap

Market cap for Toyota over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Toyota appears in the following brand league tables:

Rank 15 in the Global 500 2013.
Rank 1 in the The BrandFinance® Auto 50 2013.
Rank 1 in the The BrandFinance® Auto 50 2012.
Rank 15 in the Global 500 2012.
Rank 14 in the Global 500 2011.
Rank 10 in the Global 500 2010.
Rank 10 in the Global 500 2009.
Rank 12 in the Global 500 2008.
Rank 16 in the Global 250 2007.

2013 brand performance*

Brand value $25,979m
Brand rating AA+
Enterprise value $209,618m
Value / ent. value 12.4%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $24,461m
Brand rating AA
Enterprise value $209,855m
Value / ent. value 11.7%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $26,152m
Brand rating AA+
Enterprise value $204,864m
Value / ent. value 12.8%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $27,319m
Brand rating AAA
Enterprise value $239,603m
Value / ent. value 11.4%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 104 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment