Total

Request Brand Report Compare brand

Country Flag of France France
Sector Oil&Gas
Offices -
Employees 97,126
Website www.total.com

Brand value $14,514m
Brand rating AA-
Enterprise value $159,503m
Value / market cap 9.1%
User rating

League tables

Total appears in the following brand league tables:

Rank 72 in the Global 500 2014.
Rank 6 in the France 50 2014.
Rank 69 in the Global 500 2013.
Rank 5 in the France 50 2013.
Rank 64 in the Global 500 2012.
Rank 70 in the Global 500 2011.
Rank 135 in the Global 500 2009.
Rank 134 in the Global 500 2009.
Rank 170 in the Global 500 2008.
Rank 159 in the Global 250 2007.

2014 brand performance*

Brand value $14,514m
Brand rating AA-
Enterprise value $159,503m
Value / ent. value 9.1%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $13,311m
Brand rating AA-
Enterprise value $136,769m
Value / ent. value 9.7%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $12,968m
Brand rating AA-
Enterprise value $148,438m
Value / ent. value 8.7%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $11,828m
Brand rating A+
Enterprise value $147,473m
Value / ent. value 8.0%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 2 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


 

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