Tiger Beer

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Country Flag of Singapore Singapore
Sector Beverages
Offices -
Employees -

Brand value $1,120m
Brand rating AA-
Enterprise value $6,776m
Value / market cap 16.5%
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Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


League tables

Tiger Beer appears in the following brand league tables:

Rank 10 in the Singapore 100 2012.
Rank 13 in the Singapore 100 2011.

2013 brand performance*

Brand value $1,120m
Brand rating AA-
Enterprise value $6,776m
Value / ent. value 16.5%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $1,080m
Brand rating AA-
Enterprise value $4,226m
Value / ent. value 25.6%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $853m
Brand rating A+
Enterprise value $3,822m
Value / ent. value 22.3%

* Figures taken on 31st December 2010.

Company history

Launched in 1932 in Singapore, Tiger is Asia Pacific Breweries Limited (APB) flagship beer brand. An award-winning beer, Tiger has accumulated over 40 accolades, awards and distinctions. Today, the Tiger has its footprint across 60 countries and is supported by 30 breweries in 14 countries. Besides, the brand has diversified its product range to Tiger Crystal, Tiger Super Cold and Ice Freeze Tiger.

Currently, Tiger is also executing its international premium brand strategy and has the aspirations to take its brand to another level of success in the China market – the world’s largest beer market, and to optimise the Chinese production capacities.