T Mobile
Country
Germany
Sector
Telecommunications
Offices
-
Employees
-
Brand value
$12,219m
Brand rating
AA+
Enterprise value
$67,374m
Value / market cap
18.1%
This brand has received no votes.
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
League tables
T Mobile appears in the following brand league tables:
Rank 79 in the
Global 500 2013.
Rank 11 in the
Telecoms 500 2013.
Rank 70 in the
Global 500 2012.
Rank 10 in the
Top 500 Telecom Brands 2012.
Rank 6 in the
Germany 30 2012.
Rank 10 in the
Telecoms 500 2012.
Rank 8 in the
Top 500 Telecom Brands 2011.
Rank 73 in the
Global 500 2011.
Rank 6 in the
Germany 30 2011.
Rank 70 in the
Global 500 2010.
Rank 9 in the
Top 500 Telecom Brands 2010.
Rank 72 in the
Global 500 2009.
Rank 83 in the
Global 500 2008.
Rank 82 in the
Global 250 2007.
2013 brand performance*
Brand value
$12,219m
Brand rating
AA+
Enterprise value
$67,374m
Value / ent. value
18.1%
* Figures taken on 31st December 2012.
2012 brand performance*
Brand value
$12,046m
Brand rating
AA+
Enterprise value
$83,518m
Value / ent. value
14.4%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$11,553m
Brand rating
AA
Enterprise value
$75,976m
Value / ent. value
15.2%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$10,126m
Brand rating
AA
Enterprise value
$247,473m
Value / ent. value
4.1%
* Figures taken on 31st December 2009.
Company history
Until 1989, all German mobile communication service were operated and owned by the Deutsche Bundespost. However, after 1989, Deutsche Bundespost was reorganised and all telecommunication services were consolidated into the Deutsche Bundespost Telekom who built and operated Germany’s first cellular mobile network a few years later. In 1995, Deutsche Bundespost Telekom became privatised and was renamed Deutsche Telekom. Within the following years, Deutsche Telekom started to brand its subsidiaries including the T-prefix for each brand. Thus, DeTeMobil, the holding company for all wireless communications, was renamed T-Mobil, which was later on anglicised to T-Mobile to suit Deutsche Telekom’s increasing international operations. In 2010, however, the T-Mobile brand was discontinued in Germany and is now only used in markets outside Germany, counting over 150 million subscribers worldwide. However, T-Mobile International AG still belongs to the Deutsche Telekom AG.
Advertising
Sponsorships
T-Mobile’s main sponsorship deals are in music and in sport. They are official club sponsors to Celtic, Glasgow Rangers as well as West Bromwich Albion Football Club. The company is also currently embarking on a joint venture with Channel 4 called “Transmission” – a Friday night music show presented by Steve Jones and Lauren Laverne. The show is a blend of exclusive live performances from chart topping UK and international acts, alongside interviews with top music artists and celebrities. The show also shows footage from “T-Mobile Street Gigs” – a live music event.
Key people
René Obermann, CEO Deutsche Telekom AG
Since November 2006, René Obermann serves as CEO of Deutsche Telekom AG and is furthermore Chairman of the Board of Management. Before being CEO of Deutsche Telekom, Obermann also served as CEO of T-Mobile International AG.
Cole J. Brodman, CMO T-Mobile USA
Since November 2010, Cole J. Brodman has been serving as Chief Marketing Officer at T-Mobile USA Inc. He already served as Senior Vice President of Technology Development of T-Mobile USA Inc. since 2001
