Sports Direct
Brand profile
Brand Finance has calculated the brand value of the Sports Direct brand 10 times between 2014 and 2023. The Sports Direct brand valuation has featured in 14 brand rankings, including the biggest Europe brands and the best UK brands.
To find out more about Sports Direct brand value, request the Sports Direct Brand Value Report.
About Sports Direct
Brand Value History
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All Ranking appearances
Date | UK | Europe |
|---|---|---|
| 2023 | 83 | 447 |
| 2022 | 77 | 375 |
| 2021 | 96 | 460 |
| 2020 | 110 | – |
| 2019 | 91 | – |
| 2018 | 106 | – |
| 2017 | 73 | – |
| 2016 | 71 | 276 |
| 2015 | 49 | – |
| 2014 | 46 | – |