Southern Company

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Country Flag of United States United States
State Georgia
Sector Electric
Offices -
Employees 26,439
Website www.southernco.com

Brand value $4,096m
Brand rating AAA-
Enterprise value $61,367m
Value / market cap 6.7%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


League tables

Southern Company appears in the following brand league tables:

Rank 341 in the Global 500 2014.
Rank 123 in the The Brand Finance US 500 2014.
Rank 312 in the Global 500 2013.
Rank 308 in the Global 500 2012.
Rank 334 in the Global 500 2011.

2014 brand performance*

Brand value $4,096m
Brand rating AAA-
Enterprise value $61,367m
Value / ent. value 6.7%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $3,754m
Brand rating AAA-
Enterprise value $58,935m
Value / ent. value 6.4%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $3,518m
Brand rating AAA-
Enterprise value $58,015m
Value / ent. value 6.1%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $3,170m
Brand rating AA+
Enterprise value $52,531m
Value / ent. value 6.0%

* Figures taken on 31st December 2010.

Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.

 

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