Southern Company

Request Brand Report Compare brand

Country Flag of United States United States
Sector Electric
Offices -
Employees -

Brand value $3,754m
Brand rating AAA-
Enterprise value $58,935m
Value / market cap 6.4%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Southern Company over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Southern Company appears in the following brand league tables:

Rank 312 in the Global 500 2013.
Rank 308 in the Global 500 2012.
Rank 334 in the Global 500 2011.

2013 brand performance*

Brand value $3,754m
Brand rating AAA-
Enterprise value $58,935m
Value / ent. value 6.4%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $3,518m
Brand rating AAA-
Enterprise value $58,015m
Value / ent. value 6.1%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $3,170m
Brand rating AA+
Enterprise value $52,531m
Value / ent. value 6.0%

* Figures taken on 31st December 2010.