Sony

Request Brand Report Compare brand

Country Flag of Japan Japan
Sector Home Furnishings
Offices -
Employees -

Brand value $9,597m
Brand rating AA
Enterprise value $14,840m
Value / market cap 64.7%
User rating

Market cap

Market cap for Sony over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Sony appears in the following brand league tables:

Rank 98 in the Global 500 2013.
Rank 69 in the Global 500 2012.
Rank 62 in the Global 500 2011.
Rank 54 in the Global 500 2010.
Rank 34 in the Global 500 2009.
Rank 51 in the Global 500 2008.
Rank 58 in the Global 250 2007.

2013 brand performance*

Brand value $9,597m
Brand rating AA
Enterprise value $14,840m
Value / ent. value 64.7%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $12,358m
Brand rating AA+
Enterprise value $18,192m
Value / ent. value 67.9%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $13,194m
Brand rating AAA-
Enterprise value $28,994m
Value / ent. value 45.5%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $12,648m
Brand rating AAA
Enterprise value $30,684m
Value / ent. value 41.2%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 11 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment