Sony

Request Brand Report Compare brand

Country Flag of Japan Japan
Sector Technology
Offices -
Employees 1,300
Website www.sony.net

Brand value $12,353m
Brand rating AA
Enterprise value $22,002m
Value / market cap 56.1%
User rating

League tables

Sony appears in the following brand league tables:

Rank 93 in the Global 500 2014.
Rank 98 in the Global 500 2013.
Rank 11 in the Japan 50 2013.
Rank 69 in the Global 500 2012.
Rank 62 in the Global 500 2011.
Rank 34 in the Global 500 2009.
Rank 37 in the Global 500 2009.
Rank 51 in the Global 500 2008.
Rank 58 in the Global 250 2007.

2014 brand performance*

Brand value $12,353m
Brand rating AA
Enterprise value $22,002m
Value / ent. value 56.1%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $9,597m
Brand rating AA
Enterprise value $14,840m
Value / ent. value 64.7%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $12,358m
Brand rating AA+
Enterprise value $18,192m
Value / ent. value 67.9%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $13,194m
Brand rating AAA-
Enterprise value $28,994m
Value / ent. value 45.5%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 17 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.

 

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