SoftBank
Brand profile
Brand Finance has calculated the brand value of the SoftBank brand 17 times between 2008 and 2024. The SoftBank brand valuation has featured in 42 brand rankings, including the strongest and most valuable Japan brands, the biggest Telecoms brands and the best Global brands.
To find out more about SoftBank brand value, request the SoftBank Brand Value Report.
About SoftBank
Brand Value History
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All Ranking appearances
Date | Global | Telecoms | Japan |
|---|---|---|---|
| 2024 | 204 | 14 | 13 |
| 2023 | 182 | 12 | 11 |
| 2022 | 129 | 11 | 8 |
| 2021 | 143 | 12 | 12 |
| 2020 | 112 | 11 | 8 |
| 2019 | 91 | 10 | 7 |
| 2018 | 73 | 9 | 6 |
| 2017 | 57 | 9 | 6 |
| 2016 | 52 | 6 | 4 |
| 2015 | 65 | 9 | – |
| 2014 | 55 | 7 | – |
| 2013 | 93 | 11 | 9 |
| 2012 | 138 | 19 | – |
| 2011 | 175 | 19 | – |
| 2010 | 191 | 21 | – |
| 2009 | 252 | – | – |
| 2008 | 289 | – | – |