SoftBank

Request Brand Report Compare brand

Country Flag of Japan Japan
Sector Telecommunications
Offices -
Employees 67,612
Website www.softbank.co.jp

Brand value $18,008m
Brand rating AA
Enterprise value $152,087m
Value / market cap 11.8%
User rating

League tables

SoftBank appears in the following brand league tables:

Rank 57 in the Global 500 2014.
Rank 7 in the Telecom Operators 500 2014.
Rank 95 in the Global 500 2013.
Rank 15 in the Telecoms 500 2013.
Rank 9 in the Japan 50 2013.
Rank 139 in the Global 500 2012.
Rank 19 in the Telecoms 500 2012.
Rank 19 in the Telecoms 500 2011.
Rank 173 in the Global 500 2011.
Rank 21 in the Telecoms 500 2010.
Rank 254 in the Global 500 2009.
Rank 253 in the Global 500 2009.
Rank 290 in the Global 500 2008.

2014 brand performance*

Brand value $18,008m
Brand rating AA
Enterprise value $152,087m
Value / ent. value 11.8%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $9,869m
Brand rating AA-
Enterprise value $60,030m
Value / ent. value 16.4%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $6,841m
Brand rating A+
Enterprise value $56,783m
Value / ent. value 12.0%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $5,587m
Brand rating AA-
Enterprise value $62,877m
Value / ent. value 8.9%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 4 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


 

Select Competitors Below

NTT Docomo

KDDI

NTT

Rakuten Inc

Dentsu