SoftBank

Brand value

Brand value / enterprise value

League tables

SoftBank appears in the following brand league tables:

Rank 9 in the Telecoms 300 2018.
Rank 6 in the Japan 50 2018.
Rank 73 in the Global 500 2018.
Rank 6 in the Japan 50 2017.
Rank 59 in the Global 500 2017.
Rank 9 in the Telecoms 500 2017.
Rank 6 in the Telecoms 500 2016.
Rank 4 in the Japan 50 2016.
Rank 53 in the Global 500 2016.
Rank 63 in the Global 500 2015.
Rank 9 in the Telecoms 500 2015.
Rank 57 in the Global 500 2014.
Rank 7 in the Telecom Operators 500 2014.
Rank 15 in the Telecoms 500 2013.
Rank 9 in the Japan 50 2013.
Rank 95 in the Global 500 2013.
Rank 139 in the Global 500 2012.
Rank 19 in the Telecoms 500 2012.
Rank 19 in the Telecoms 500 2011.
Rank 173 in the Global 500 2011.
Rank 21 in the Telecoms 500 2010.
Rank 254 in the Global 500 2009.
Rank 253 in the Global 500 2009.
Rank 290 in the Global 500 2008.

2018 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2017.

2017 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2016.

2016 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2015.

2015 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2014.

2014 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2008.

2008 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2007.