SoftBank
Country
Japan
Sector
Telecommunications
Offices
-
Employees
-
Brand value
$9,869m
Brand rating
AA-
Enterprise value
$60,030m
Value / market cap
16.4%
User rating
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
League tables
SoftBank appears in the following brand league tables:
Rank 95 in the
Global 500 2013.
Rank 15 in the
Telecoms 500 2013.
Rank 139 in the
Global 500 2012.
Rank 19 in the
Top 500 Telecom Brands 2012.
Rank 19 in the
Telecoms 500 2012.
Rank 19 in the
Top 500 Telecom Brands 2011.
Rank 173 in the
Global 500 2011.
Rank 190 in the
Global 500 2010.
Rank 21 in the
Top 500 Telecom Brands 2010.
Rank 253 in the
Global 500 2009.
Rank 290 in the
Global 500 2008.
2013 brand performance*
Brand value
$9,869m
Brand rating
AA-
Enterprise value
$60,030m
Value / ent. value
16.4%
* Figures taken on 31st December 2012.
2012 brand performance*
Brand value
$6,841m
Brand rating
A+
Enterprise value
$56,783m
Value / ent. value
12.0%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$5,587m
Brand rating
AA-
Enterprise value
$62,877m
Value / ent. value
8.9%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$4,539m
Brand rating
AA-
Enterprise value
$54,353m
Value / ent. value
8.4%
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 4 votes.
