Smirnoff

Request Brand Report Compare brand

Country Flag of United Kingdom United Kingdom
Sector Beverages
Offices -
Employees -

Brand value $1,718m
Brand rating AA+
Enterprise value -
Value / market cap -
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Smirnoff over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Smirnoff appears in the following brand league tables:

Rank 4 in the Top 50 Drinks Brands 2012.
Rank 3 in the Top 50 Drinks Brands 2011.
Rank 342 in the Global 500 2010.
Rank 31 in the UK Top 50 2010.
Rank 238 in the Global 500 2009.
Rank 227 in the Global 500 2008.
Rank 187 in the Global 250 2007.

2012 brand performance*

Brand value $1,718m
Brand rating AA+
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $1,704m
Brand rating AA+
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $2,664m
Brand rating AA+
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $2,827m
Brand rating AA
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2008.