Smirnoff

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Sector
Offices
Employees
Website

Brand value

Brand value / enterprise value

League tables

Smirnoff appears in the following brand league tables:

Rank 5 in the Spirits 50 2016.
Rank 245 in the Euro 500 2016.
Rank 5 in the Drinks 50 2015.
Rank 5 in the Top 50 Spirits Brands 2013.
Rank 4 in the Top 50 Drinks Brands 2012.
Rank 3 in the Top 50 Drinks Brands 2011.
Rank 31 in the Brands of British Origin 2010.
Rank 239 in the Global 500 2009.
Rank 238 in the Global 500 2009.
Rank 227 in the Global 500 2008.
Rank 187 in the Global 250 2007.

2016 brand performance*

Brand value
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Enterprise value
Value / ent. value

* Figures taken on 31st December 2015.

2015 brand performance*

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Value / ent. value

* Figures taken on 31st December 2014.

2014 brand performance*

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Value / ent. value

* Figures taken on 31st December 2013.

2013 brand performance*

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Value / ent. value

* Figures taken on 31st December 2012.

2012 brand performance*

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Value / ent. value

* Figures taken on 31st December 2011.

2011 brand performance*

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Enterprise value
Value / ent. value

* Figures taken on 31st December 2010.

2010 brand performance*

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Enterprise value
Value / ent. value

* Figures taken on 31st December 2009.

2009 brand performance*

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Value / ent. value

* Figures taken on 31st December 2008.

2008 brand performance*

Brand value
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Enterprise value
Value / ent. value

* Figures taken on 31st December 2007.

2007 brand performance*

Brand value
Brand rating
Enterprise value
Value / ent. value

* Figures taken on 31st December 2006.

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