Singapore Airlines

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Country Flag of Singapore Singapore
Sector Airlines
Offices -
Employees 23,189
Website www.singaporeair.com

Brand value $3,250m
Brand rating AAA-
Enterprise value $7,009m
Value / market cap 46.4%
User rating

League tables

Singapore Airlines appears in the following brand league tables:

Rank 458 in the Global 500 2014.
Rank 2 in the Singapore 100 2014.
Rank 399 in the Global 500 2013.
Rank 2 in the Singapore 100 2013.
Rank 4 in the Top 20 Airline Brands 2013.
Rank 351 in the Global 500 2012.
Rank 1 in the Singapore 100 2012.
Rank 3 in the Top 20 Airline Brands 2012.
Rank 1 in the Singapore 50 2011.
Rank 276 in the Global 500 2011.
Rank 2 in the Top 20 Airline Brands 2011.
Rank 1 in the Singapore 50 2010.
Rank 247 in the Global 500 2009.
Rank 246 in the Global 500 2009.
Rank 280 in the Global 500 2008.
Rank 239 in the Global 250 2007.

2014 brand performance*

Brand value $3,250m
Brand rating AAA-
Enterprise value $7,009m
Value / ent. value 46.4%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $3,117m
Brand rating AAA-
Enterprise value $6,689m
Value / ent. value 46.6%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $3,218m
Brand rating AAA-
Enterprise value $7,014m
Value / ent. value 45.9%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $3,757m
Brand rating AAA-
Enterprise value $12,158m
Value / ent. value 30.9%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 2 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment