Singapore Airlines

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Country Flag of Singapore Singapore
Sector Airlines
Offices -
Employees -

Brand value $3,117m
Brand rating AAA-
Enterprise value $6,689m
Value / market cap 46.6%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Singapore Airlines over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Singapore Airlines appears in the following brand league tables:

Rank 397 in the Global 500 2013.
Rank 351 in the Global 500 2012.
Rank 1 in the Singapore 100 2012.
Rank 276 in the Global 500 2011.
Rank 2 in the Top 20 Airline Brands 2011.
Rank 1 in the Singapore 50 2011.
Rank 1 in the Singapore 100 2011.
Rank 1 in the Singapore 50 2010.
Rank 1 in the Top 20 Airline Brands 2010.
Rank 227 in the Global 500 2010.
Rank 1 in the Singapore 50 2009.
Rank 246 in the Global 500 2009.
Rank 280 in the Global 500 2008.
Rank 239 in the Global 250 2007.

2013 brand performance*

Brand value $3,117m
Brand rating AAA-
Enterprise value $6,689m
Value / ent. value 46.6%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $3,218m
Brand rating AAA-
Enterprise value $7,014m
Value / ent. value 45.9%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $3,757m
Brand rating AAA-
Enterprise value $12,158m
Value / ent. value 30.9%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $3,654m
Brand rating AAA
Enterprise value $10,281m
Value / ent. value 35.5%

* Figures taken on 31st December 2009.

Company history

Singapore Airlines (SIA) was originally founded in 1947 and from a single plane; it has progressed to become one of the world’s leading carriers with a flight network spanning 101 destinations in 43 countries. Since 1972, the Singapore Girl has become a visual trademark and brand for Singapore Airlines and has appeared in advertisements in almost all media forms and promotions across the world. The Singapore Girl is said to
engender ‘‘Asian values and hospitality”, a distinct character that comes from the service crews of Singapore Airlines.

 

Advertising

Below is a Youtube clip featuring some Singapore Airlines poster advertising:

 

 

 

Below are a selection Singapore Airline commercials: