Shiseido

Request Brand Report Compare brand

Country Flag of Japan Japan
Sector Cosmetics/Personal
Offices -
Employees 33,356
Website www.shiseido.co.jp

Brand value $2,507m
Brand rating AA
Enterprise value $4,421m
Value / market cap 56.7%
User rating

League tables

Shiseido appears in the following brand league tables:

Rank 16 in the Top 50 Cosmetics Brands 2014.
Rank 17 in the Top 50 Cosmetics Brands 2013.
Rank 387 in the Global 500 2012.
Rank 10 in the Top 50 Cosmetics Brands 2012.
Rank 11 in the Top 50 Cosmetics Brands 2011.
Rank 365 in the Global 500 2011.
Rank 335 in the Global 500 2009.
Rank 335 in the Global 500 2009.
Rank 373 in the Global 500 2008.

2014 brand performance*

Brand value $2,507m
Brand rating AA
Enterprise value $4,421m
Value / ent. value 56.7%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $2,203m
Brand rating AA+
Enterprise value $3,313m
Value / ent. value 66.5%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $2,907m
Brand rating AA+
Enterprise value $4,339m
Value / ent. value 67.0%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $2,973m
Brand rating AA+
Enterprise value $4,818m
Value / ent. value 61.7%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment