Shell

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Country Flag of United Kingdom United Kingdom
Sector Oil&Gas
Offices -
Employees 87,000
Website www.shell.com

Brand value $28,575m
Brand rating AA+
Enterprise value $228,118m
Value / market cap 12.5%
User rating

League tables

Shell appears in the following brand league tables:

Rank 2 in the Brands of British Origin 2014.
Rank 18 in the Global 500 2014.
Rank 1 in the Netherlands 50 2014.
Rank 12 in the Global 500 2013.
Rank 1 in the Netherlands 50 2013.
Rank 1 in the Brands of British Origin 2013.
Rank 19 in the Global 500 2012.
Rank 1 in the Netherlands 50 2012.
Rank 3 in the Brands of British Origin 2012.
Rank 5 in the Brands of British Origin 2011.
Rank 30 in the Global 500 2011.
Rank 1 in the Netherlands 50 2011.
Rank 5 in the Brands of British Origin 2010.
Rank 31 in the Global 500 2009.
Rank 30 in the Global 500 2009.
Rank 34 in the Global 500 2008.
Rank 34 in the Global 250 2007.

2014 brand performance*

Brand value $28,575m
Brand rating AA+
Enterprise value $228,118m
Value / ent. value 12.5%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $29,752m
Brand rating AAA-
Enterprise value $232,439m
Value / ent. value 12.8%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $22,022m
Brand rating AAA-
Enterprise value $238,670m
Value / ent. value 9.2%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $18,605m
Brand rating AAA-
Enterprise value $222,664m
Value / ent. value 8.4%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 24 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Logo

The Pecten seashell emblem was introduced in 1904, to give visual emphasis to the word “Shell”. Each of Samuel’s tankers carrying kerosene had been named after a different seashell. It is thought that the reason the Pecten was chosen was down to a man named Mr. Graham, who imported the oil into India and sold it under the name Graham’s Oil, then later became a Director of Shell Transport and Trading Company. There is some evidence that the Pecten symbol comes from his family coat of arms.

It is likely that the choice of yellow and red in the logo are linked with Spain. When the Shell Company of California first built service stations, they had to compete against other companies. They therefore had to choose bright colours, but not ones that would offend Californians and as the state had strong connections with Spain, the colours red and yellow of Spain were chosen.