Market cap

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

Performance of the brand

Founded in 1956, Skandinaviska Enskilda Banken AB (SEB) represents a leading Nordic financial institution, offering private, corporate and institutional customers a wide range of financial services, primarily in Sweden and the Baltic countries. In Germany, Norway, Finland, and Denmark, SEB focuses on corporate and investment banking and is also a leading life insurance provider. Today, SEB employs over 17,000 people in 20 countries worldwide.

SEB refers to itself as ‘the Relationship Bank in our part of the world’, striving for lasting and fruitful relationships with all their customers, shareholders and society by “providing quality advice and financial resources and reach its vision to be the trusted partner for customers with aspirations”. As a result of the bank’s efforts, SEB was awarded “Best client relationship bank in Sweden” by Prospera. Furthermore, in 2010, a brand survey conducted by TNS Emor revealed that SEB is the most likeable brand in the financial sector in Estonia. SEB Estonia further won five awards at the Golden Egg Gala in March 2010. Karl Multer, head of Marketing and Communication at SEB Estonia stated “we have boosted the proportion of those who consider SEB their home bank, generated positive media coverage and highlighted some of our products and services”.

Yet, in the second half of 2011, banks especially found themselves struggling in a recurring financial crisis, spurred by weak structural growth within the Euro zone, the deterioration of the European capital markets and by Greece’s everlasting insolvency problem. Consequently, bank brands in the Global 100 have lost a total of $25.9 billion from their total brand value (7%) since January 2011. The more robust situation in the Nordic countries was confirmed once again by the Swedish central bank, which continued its interest rate hikes, but the general strong positive sentiment has been somewhat curbed by global economic developments. Nevertheless, in relation to most European countries, the Swedish economic outlook is benign in the medium-term. This becomes evident when looking at SEB’s financial performance during the second quarter of 2011 (Q2-11) where the bank’s operating profit increased by 40.7% to SEK4.3bn. At the same time, operating income was 12% higher than the second quarter 2010, increasing from SEK9.2bn in Q2-10 to SEK9.5bn in Q2-11. The largest proportion of operating income comes from Sweden (59%), followed by Germany (8%), Norway (8%) and Denmark (7%).

Despite the tough economic climate, SEB managed to slightly increase its brand value by 1.4% to $2,069 million in 2011. Yet, the Nordic bank lost nine ranks within the BrandFinance® Banking 500 2011 brand valuation, now sitting on rank 84.

 

 

Last changed October 13, 2011

League tables

SEB appears in the following brand league tables:

Rank 92 in the Banking 500 2012.
Rank 84 in the Banking 500 2011.
Rank 73 in the Banking 500 2010.
Rank 468 in the Global 500 2010.
Rank 93 in the Banking 500 2009.
Rank 103 in the Banking 500 2008.
Rank 79 in the Banking 500 2007.
Rank 79 in the Banking 100 2007.