Safaricom

Request Brand Report Compare brand

Country Flag of Kenya Kenya
Sector Telecommunications
Offices -
Employees -

Brand value $279m
Brand rating AA-
Enterprise value $1,326m
Value / market cap 21.1%
User rating

League tables

Safaricom appears in the following brand league tables:

Rank 231 in the Top 500 Telecom Brands 2012.
Rank 199 in the Top 500 Telecom Brands 2011.
Rank 1 in the Kenya 40 2011.
Rank 173 in the Top 500 Telecom Brands 2010.

2012 brand performance*

Brand value $279m
Brand rating AA-
Enterprise value $1,326m
Value / ent. value 21.0%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $234m
Brand rating A-
Enterprise value $2,484m
Value / ent. value 9.4%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment