RBC

Request Brand Report Compare brand

Country Flag of Canada Canada
Sector Banks
Offices -
Employees 75,376
Website www.rbc.com

Brand value $11,060m
Brand rating AA+
Market cap $94,941m
Value / market cap 11.6%
User rating

League tables

RBC appears in the following brand league tables:

Rank 16 in the Banking 500 2014.
Rank 102 in the Global 500 2014.
Rank 1 in the Canada 100 2014.
Rank 21 in the Banking 500 2013.
Rank 90 in the Global 500 2013.
Rank 2 in the Canada 50 2013.
Rank 20 in the Banking 500 2012.
Rank 103 in the Global 500 2012.
Rank 1 in the Canada 50 2012.
Rank 131 in the Global 500 2011.
Rank 28 in the Banking 500 2011.
Rank 27 in the Banking 500 2009.
Rank 158 in the Global 500 2009.
Rank 28 in the Banking 500 2009.
Rank 157 in the Global 500 2009.
Rank 166 in the Global 500 2008.
Rank 31 in the Banking 500 2008.
Rank 172 in the Global 250 2007.
Rank 31 in the Banking 100 2007.

2014 brand performance*

Brand value $11,060m
Brand rating AA+
Market cap $94,941m
Value / market cap 11.6%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $10,277m
Brand rating AAA-
Market cap $85,825m
Value / market cap 12.0%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $8,647m
Brand rating AA+
Market cap $67,733m
Value / market cap 12.8%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $7,069m
Brand rating AA+
Market cap $76,612m
Value / market cap 9.2%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.