Petronas
Brand value
$7,068m
Brand rating
AA
Enterprise value
$65,538m
Value / market cap
10.8%
User rating
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
League tables
Petronas appears in the following brand league tables:
Rank 145 in the
Global 500 2013.
Rank 164 in the
Global 500 2012.
Rank 1 in the
Malaysia 50 2012.
Rank 187 in the
Global 500 2011.
Rank 1 in the
Malaysia 50 2011.
Rank 232 in the
Global 500 2010.
Rank 1 in the
Malaysia 50 2010.
2013 brand performance*
Brand value
$7,068m
Brand rating
AA
Enterprise value
$65,538m
Value / ent. value
10.8%
* Figures taken on 31st December 2012.
2012 brand performance*
Brand value
$5,796m
Brand rating
AA-
Enterprise value
$57,792m
Value / ent. value
10.0%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$5,352m
Brand rating
AA+
Enterprise value
$35,384m
Value / ent. value
15.1%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$3,578m
Brand rating
AA+
Enterprise value
$38,055m
Value / ent. value
9.4%
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 3 votes.
Brand history
Incorporated on 17 August 1974 as the national oil company of Malaysia, Petronas is involved in exploration, production, refining and retailing of oil and gas products. Gaining competence and confidence in its core markets, the company has aggressively expanded and now has a global footprint in more than 30 countries. Its shipping business complements its core businesses, enhancing the company’s self-reliance. Its efforts to expand into liquefied natural gas business have also seen success as it is now the world’s third largest producer of liquefied natural gas.
Sponsorships
Motorsports has always been an integral part of PETRONAS’ strategic development since the mid 1980s. In a bid to enhance its branding efforts and place PETRONAS on the international stage, PETRONAS became involved in Formula One (F1). This foray turned out to be a successful one and continual sponsorship in F1 motorsports helped boost PETRONAS’ corporate image and heightened its brand presence. Not only did the global awareness of the PETRONAS brand increased, its engagement in F1 reinforced its technological capabilities through research and development based on F1 technology. The same F1 strategy was used when PETRONAS introduced lubricants in China, commanding immediate recognition. In April 2009, in spite of the economic downturn, PETRONAS continued to invest in their long-standing relationship with Yamaha, signing a 3-year deal to become a major sponsor of the Fiat Yamaha MotoGP team. This latest deal will extend their long-time partnership beyond Malaysia, into the South-East Asian region, for the development and production of Yamalube engine oil for Yamaha OEM vehicles. This is part of the business strategy to achieve greater exposure via linkages with vehicle manufacturers.
