* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Pepsi appears in the following brand league tables:
Rank 36 in the
Global 500 2013.
Rank 38 in the Global 500 2012.
Rank 24 in the Global 500 2011.
Rank 31 in the Global 500 2010.
Rank 21 in the Global 500 2009.
Rank 16 in the Global 500 2008.
Rank 19 in the Global 250 2007.
2013 brand performance*
* Figures taken on 31st December 2012.
2012 brand performance*
* Figures taken on 31st December 2011.
2011 brand performance*
* Figures taken on 31st December 2010.
2010 brand performance*
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 2 votes.
The Pepsi logo has changed many times since the company started. There was a gradual change from the styled red font saying 'Pepsi-Cola' in 1898 into a smoother font in 1940, before the red, white and blue bottle cap was added in 1950. The bottle top image has since become a symbol related to Pepsi, and has been used in the logo since as a simple circle shape coloured red at the top, blue at the bottom, with a white 'wave' through the middle. In the most recent logo revamp in 2008, this symbol changed, with a larger area of red and less blue inside the circle, and the name of the company is placed next to it in a simple, smooth font. Since 1962 the logo has included the name 'Pepsi' rather than 'Pepsi-Cola'.
From the Pepsi website:
Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today."
Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.
PepsiCo, parent of the Pepsi brand, are sponsors of the National Football League in the USA. They are set to continue their sponsorship through 2011, having become partners in 2002. They have rights to all NFL trademarks for the Pepsi brand.
Other sports involvement by Pepsi includes various stadiums and arenas, such as the Pepsi Center in Colorado which is home to several of Denver’s sports teams.
In the past Pepsi have been strongly involved with the music industry, with a long list of artists having either been sponsored by Pepsi, or been paid to endorse Pepsi’s products, particularly in the 1970s and 1980s, which strongly contributed to the popularity of the product.