Orange

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Country Flag of France France
Sector Telecommunications
Offices -
Employees 165,488
Website www.orange.com

Brand value $19,867m
Brand rating AA+
Enterprise value $81,301m
Value / market cap 24.4%
User rating

League tables

Orange appears in the following brand league tables:

Rank 1 in the France 50 2015.
Rank 6 in the Telecoms 500 2015.
Rank 46 in the Global 500 2015.
Rank 44 in the Global 500 2014.
Rank 2 in the France 50 2014.
Rank 6 in the Telecom Operators 500 2014.
Rank 4 in the Brands of British Origin 2014.
Rank 52 in the Global 500 2013.
Rank 7 in the Telecoms 500 2013.
Rank 6 in the Brands of British Origin 2013.
Rank 3 in the France 50 2013.
Rank 5 in the Brands of British Origin 2012.
Rank 31 in the Global 500 2012.
Rank 5 in the Telecoms 500 2012.
Rank 5 in the Telecoms 500 2011.
Rank 4 in the Brands of British Origin 2011.
Rank 29 in the Global 500 2011.
Rank 6 in the Telecoms 500 2010.
Rank 4 in the Brands of British Origin 2010.
Rank 17 in the Global 500 2009.
Rank 17 in the Global 500 2009.
Rank 29 in the Global 500 2008.
Rank 57 in the Global 250 2007.

2015 brand performance*

Brand value $19,867m
Brand rating AA+
Enterprise value $81,301m
Value / ent. value 24.4%

* Figures taken on 31st December 2014.

2014 brand performance*

Brand value $19,851m
Brand rating AA
Enterprise value $74,508m
Value / ent. value 26.6%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $16,342m
Brand rating AA+
Enterprise value $69,885m
Value / ent. value 23.4%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $18,557m
Brand rating AA+
Enterprise value $96,884m
Value / ent. value 19.2%

* Figures taken on 31st December 2011.

Brandirectory user rating*

* Average values from a total of 10 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Logo

The advertising agency WCRS created the well known Orange slogan ′The futures bright, the futures Orange′ along with establishing the Orange colour which is considered to be a strong Feng Shui colour.