Orange

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Country Flag of France France
Sector Telecommunications
Offices -
Employees -

Brand value $16,342m
Brand rating AA+
Enterprise value $69,885m
Value / market cap 23.4%
User rating

Market cap

Market cap for Orange over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Orange appears in the following brand league tables:

Rank 52 in the Global 500 2013.
Rank 7 in the Telecoms 500 2013.
Rank 6 in the Brands of British Origin Top 50 2013.
Rank 5 in the Telecoms 500 2012.
Rank 31 in the Global 500 2012.
Rank 5 in the Top 500 Telecom Brands 2012.
Rank 5 in the Brands of British Origin Top 50 2012.
Rank 5 in the Top 500 Telecom Brands 2011.
Rank 29 in the Global 500 2011.
Rank 4 in the Brands of British Origin Top 50 2011.
Rank 24 in the Global 500 2010.
Rank 6 in the Top 500 Telecom Brands 2010.
Rank 4 in the Brands of British Origin Top 50 2010.
Rank 17 in the Global 500 2009.
Rank 29 in the Global 500 2008.
Rank 57 in the Global 250 2007.

2013 brand performance*

Brand value $16,342m
Brand rating AA+
Enterprise value $69,885m
Value / ent. value 23.4%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $18,557m
Brand rating AA+
Enterprise value $96,884m
Value / ent. value 19.2%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $18,622m
Brand rating AA+
Enterprise value $106,791m
Value / ent. value 17.4%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $18,352m
Brand rating AA
Enterprise value $120,119m
Value / ent. value 15.3%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 6 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Logo

The advertising agency WCRS created the well known Orange slogan ′The futures bright, the futures Orange′ along with establishing the Orange colour which is considered to be a strong Feng Shui colour.

Strapline

"The future is bright. The future is Orange"

"La vie change avec Orange"

Advertising

Sponsorships

Orange became the title sponsor of the BAFTAs and a major partner of the Festival de Cannes in 2000. In addition, Orange sponsors the famous Swiss outdoor cinema and promotes films through there Orange Wednesday’s scheme in several European countries. The brand also sponsors various music festivals including the world famous Glastonbury festival.