Optus

Request Brand Report Compare brand

Country Flag of Australia Australia
Sector Telecommunications
Offices -
Employees -

Brand value $2,974m
Brand rating AA
Enterprise value $30,388m
Value / market cap 9.8%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Optus over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Optus appears in the following brand league tables:

Rank 420 in the Global 500 2013.
Rank 51 in the Telecoms 500 2013.
Rank 10 in the Australia 100 2013.
Rank 468 in the Global 500 2012.
Rank 56 in the Top 500 Telecom Brands 2012.
Rank 8 in the Australia 30 2012.
Rank 56 in the Telecoms 500 2012.
Rank 8 in the Australia 100 2012.
Rank 51 in the Top 500 Telecom Brands 2011.
Rank 436 in the Global 500 2011.
Rank 8 in the Australia 30 2011.

2013 brand performance*

Brand value $2,974m
Brand rating AA
Enterprise value $30,388m
Value / ent. value 9.8%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $2,529m
Brand rating AA
Enterprise value $27,524m
Value / ent. value 9.2%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $2,530m
Brand rating AA
Enterprise value $28,412m
Value / ent. value 8.9%

* Figures taken on 31st December 2010.