Optus

Request Brand Report Compare brand

Country Flag of Australia Australia
Sector Telecommunications
Offices -
Employees -

Brand value $2,529m
Brand rating AA
Enterprise value $27,524m
Value / market cap 9.2%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Optus over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Optus appears in the following brand league tables:

Rank 468 in the Global 500 2012.
Rank 56 in the Top 500 Telecom Brands 2012.
Rank 437 in the Global 500 2011.
Rank 437 in the Global 500 2011.
Rank 51 in the Top 500 Telecom Brands 2011.

2012 brand performance*

Brand value $2,529m
Brand rating AA
Enterprise value $27,524m
Value / ent. value 9.2%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $2,530m
Brand rating AA
Enterprise value $28,412m
Value / ent. value 8.9%

* Figures taken on 31st December 2010.