Olay

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Country Flag of United States United States
State Ohio
Sector Cosmetics/Personal
Offices -
Employees -
Website www.olay.com

Brand value $3,986m
Brand rating AAA
Enterprise value $13,816m
Value / market cap 28.8%
User rating

League tables

Olay appears in the following brand league tables:

Rank 371 in the Global 500 2015.
Rank 9 in the Cosmetics 50 2015.
Rank 137 in the US 500 2015.
Rank 346 in the Global 500 2014.
Rank 125 in the The Brand Finance US 500 2014.
Rank 9 in the Top 50 Cosmetics Brands 2014.
Rank 81 in the Global 500 2013.
Rank 7 in the Top 50 Cosmetics Brands 2013.
Rank 71 in the Global 500 2012.
Rank 1 in the Top 50 Cosmetics Brands 2012.
Rank 1 in the Top 50 Cosmetics Brands 2011.
Rank 76 in the Global 500 2011.

2015 brand performance*

Brand value $3,986m
Brand rating AAA
Enterprise value $13,816m
Value / ent. value 28.8%

* Figures taken on 31st December 2014.

2014 brand performance*

Brand value $4,083m
Brand rating AA+
Enterprise value $14,617m
Value / ent. value 27.9%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $3,955m
Brand rating AA+
Enterprise value $12,439m
Value / ent. value 31.8%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $11,756m
Brand rating AA
Enterprise value $36,578m
Value / ent. value 32.1%

* Figures taken on 31st December 2011.

Brandirectory user rating*

* Average values from a total of 29 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment