Olay

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Country Flag of United States United States
Sector Cosmetics/Personal
Offices -
Employees -

Brand value $11,709m
Brand rating AA+
Enterprise value $36,829m
Value / market cap 31.8%
User rating

Market cap

Market cap for Olay over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Olay appears in the following brand league tables:

Rank 81 in the Global 500 2013.
Rank 1 in the Top 50 Cosmetics Brands 2013.
Rank 1 in the Top 50 Cosmetics Brands 2012.
Rank 71 in the Global 500 2012.
Rank 1 in the Top 50 Cosmetics Brands 2011.
Rank 76 in the Global 500 2011.

2013 brand performance*

Brand value $11,709m
Brand rating AA+
Enterprise value $36,829m
Value / ent. value 31.8%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $11,756m
Brand rating AA
Enterprise value $36,578m
Value / ent. value 32.1%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $11,067m
Brand rating AA
Enterprise value $35,777m
Value / ent. value 30.9%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 28 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment