Olay

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Country Flag of United States United States
State Ohio
Sector Cosmetics/Personal
Offices -
Employees -
Website www.olay.com

Brand value $4,083m
Brand rating AA+
Enterprise value $14,617m
Value / market cap 27.9%
User rating

League tables

Olay appears in the following brand league tables:

Rank 9 in the Top 50 Cosmetics Brands 2014.
Rank 346 in the Global 500 2014.
Rank 125 in the The Brand Finance US 500 2014.
Rank 81 in the Global 500 2013.
Rank 7 in the Top 50 Cosmetics Brands 2013.
Rank 71 in the Global 500 2012.
Rank 1 in the Top 50 Cosmetics Brands 2012.
Rank 1 in the Top 50 Cosmetics Brands 2011.
Rank 76 in the Global 500 2011.

2014 brand performance*

Brand value $4,083m
Brand rating AA+
Enterprise value $14,617m
Value / ent. value 27.9%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $3,955m
Brand rating AA+
Enterprise value $12,439m
Value / ent. value 31.8%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $11,756m
Brand rating AA
Enterprise value $36,578m
Value / ent. value 32.1%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $11,067m
Brand rating AA
Enterprise value $35,777m
Value / ent. value 30.9%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 29 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment