NTT Group
Country
Japan
Sector
Telecommunications
Offices
-
Employees
-
Brand value
$26,324m
Brand rating
AAA-
Enterprise value
$359,332m
Value / market cap
7.3%
This brand has received no votes.
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Performance of the brand
In the month of January 2011 the brand value for the NTT Group was $10,338 million which ranked the group 85th in the Brand Finance Global 500 with a brand rating of AA. In the months from January to September 2011 the worsening economic crisis has caused $6.3 trillion of intangible asset value to be lost. It is a testament to the strength of NTT’s brand that in that period it has been able to improve its position in the Brand Finance Global 500. The NNT Group has improved its brand value significantly, moving up 14 places to number 71 in the table with a brand value of $10,895 million.
The Group was originally established as state monopoly and roughly one third is still owned by the Japanese Government. As a result it is the largest telecoms company in Japan and the 2nd largest telecommunication company in Asia with Revenues of ¥390.3 billion. NTT Group ranked number 31st in the Fortune Global 500.
The NTT Group is made of several companies all operating under the NTT brand name the most well known being NTT Docomo which operates a Mobile network, the other sub brands of the group are NTT East, NTT West, NTT Data and NTT Communications.
Since the large Earthquake in East Japan and the subsequent nuclear disaster NTT Group has been able to restore all services back to pre Earthquake standards.
League tables
NTT Group appears in the following brand league tables:
Rank 14 in the
Global 500 2012.
Rank 9 in the
Top 500 Telecom Brands 2011.
Rank 85 in the
Global 500 2011.
Rank 85 in the
Global 500 2011.
Rank 28 in the
Global 500 2010.
Rank 6 in the
Mobile Telecom 100 2010.
Rank 7 in the
Top 500 Telecom Brands 2010.
Rank 56 in the
Global 500 2009.
Rank 106 in the
Global 500 2008.
2012 brand performance*
Brand value
$26,324m
Brand rating
AAA-
Enterprise value
$359,332m
Value / ent. value
7.3%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$26,927m
Brand rating
AA+
Enterprise value
$275,617m
Value / ent. value
9.8%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$11,248m
Brand rating
AA+
Enterprise value
$126,646m
Value / ent. value
8.9%
* Figures taken on 31st December 2009.
2009 brand performance*
Brand value
$9,649m
Brand rating
AA+
Enterprise value
-
Value / ent. value
-
* Figures taken on 31st December 2008.
Mission statement
The NTT Group’s mission is to offer the highest quality and most reliable services as a responsible information and telecommunications carrier, thereby contributing to the creation of a safe, secure and prosperous society through communications that serve people, communities and the global environment.
Company history
Previously a monopoly government owned corporation, NTT was privatised in 1985 as part of a government initiative to stimulate competition in the telecommunications market. Because of its significant economies of scale, and the high barriers to entry in telecoms (particularly in Japan), NTT enjoys oligopolistic control over land lines in Japan. So, as part of the intiative to increase competition, the company was divided into a holding company (NTT) and 3 telecoms companies (NTT East, NTT West, and NTT Communications) in 1999. The regulatory law in Japan requires NTT East and NTT West to lease their unused optical fiber to other carriers at regulated rates. This law does not apply to NTT Communications.
Distribution channels
NTT divides its operations into 5 broad segments. The Regional Communications segment is involved with the provision of domestic intra-prefectural communication services and incidental services. The Long-distance and International communications segment is involved with the provision of domestic inter-prefectural and incidental services, but is also involved with the provision of international communication services. The Mobile Communications segment is concerned with the provision of mobile phone services and the related services. The Data Communications segment is engaged in the provision of system integration and network system services, among others. The “Others” segment is engaged in the company’s real estate business, system development business, finance business, construction and power business, R&D and others.
Advertising
Key people
Satoshi Miura - President
Mr Miura joined NTT in April 1967, and was elected as President of the firm in June 2007. Miura has had a whole host of different roles in the company, and has been a Director of the company since June 2005.
Additional information
Letter from NTT's Chairman, Satoshi Miura:
"In the information and communication technology (ICT) field, radical changes are continuing. Broadband and ubiquitous trends are ongoing and the convergence of services such as fixed-line and mobile services, telecommunications and broadcasting is accelerating and creating new business models. Such changes also include intensifying competition across national borders.
In the future, while the constant progress of the utilization of ICT is seen in various aspects of our lives and businesses, expectations for ICT will expand significantly. A role for ICT is seen in contributing to economic growth through innovation and improving customer convenience and in solving various issues such as reinforcing medical and educational systems, the aging of society and environmental problems.
In such circumstances, based on the Medium-Term Management Strategy “Road to Service Creation Business Group,” which was formulated in May 2008, the NTT Group is promoting the dissemination and expansion of cutting-edge broadband networks and creating diverse ubiquitous broadband services using the network infrastructure.
With regard to the dissemination and expansion of broadband networks, the number of subscribers to the fiber-optic access service FLET’S Hikari has exceeded 12 million. In fiscal 2010, the next-generation network (NGN), which has achieved high reliability and safety, is expected to become available for customers in approximately 90% of Japan’s entire geographic area. Among mobile communications services, the number of subscribers to FOMA—the third-generation Wideband Code Division Multiple Access service (W-CDMA)—has exceeded 50 million. As to the next-generation Long Term Evolution (LTE) standard, our preparations are under way for a launch during 2010.
As to ubiquitous broadband services, with the catchphrase “Open & Collaboration,” we intend to create full-scale new services beyond business categories and types of operation through collaboration with various partner companies such as application providers. Harnessing our technologies nurtured to date, the NTT Group intends to engage in services for individuals and families as well as business solutions from a customer-first perspective, thereby promoting the creation of new value and new markets.
Based on the actual results of service creation and related expertise, the NTT Group intends to develop comprehensive ICT solutions and services globally, collaborate with foreign communications business operators and partner companies to disseminate R&D results and develop businesses, reduce environmental burden through the dissemination of ICT and realize a low-carbon society, which is a worldwide problem.
Through these initiatives, the NTT Group will further migrate reforms of its business structure mainly in the IP and Solution & New businesses, strive to reinforce its competitive edge and enhance corporate value, contribute to Japan’s economic growth and solve social and global issues."
