Market cap

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

Performance of the brand

The NTT Docomo brand has followed the strong brand performance of its parent company NTT Group, which jumped 14 places in the Brand Finance Global 500 September update, by increasing its brand value by some $815 million and moving up 15 places to 75^thin the Brand Finance Global 500. The NTT Docomo brand has also seen its brand rating increase from AA+ to AAA-.

The brand continues to market itself as an innovative brand; a strong brand must be true to itself and its promises which is exactly what NTT Docomo does by continually bringing new products to the market. NTT recently released a line-up of 24 new phones including 9 Smartphone’s, which signals the largest and most diverse line up of phones in NTT history.

In addition to this innovative brand approach the company continues to provide an outstanding service to its customers. Business customers in Japan voted that they were more satisfied with NTT than with any other network for the 3^rd year running in the J.D Power Asia Pacific business studies.

League tables

NTT Docomo appears in the following brand league tables:

Rank 11 in the Top 500 Telecom Brands 2012.
Rank 10 in the Top 500 Telecom Brands 2011.
Rank 90 in the Global 500 2011.
Rank 106 in the Global 500 2008.
Rank 90 in the Global 250 2007.