Nivea

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Country Flag of Germany Germany
Sector Cosmetics/Personal
Offices -
Employees -
Website www.nivea-international.com

Brand value $6,079m
Brand rating AA+
Enterprise value $16,155m
Value / market cap 37.6%
User rating

League tables

Nivea appears in the following brand league tables:

Rank 207 in the Global 500 2014.
Rank 17 in the Germany 50 2014.
Rank 4 in the Top 50 Cosmetics Brands 2014.
Rank 182 in the Global 500 2013.
Rank 3 in the Top 50 Cosmetics Brands 2013.
Rank 14 in the Germany 50 2013.
Rank 172 in the Global 500 2012.
Rank 5 in the Top 50 Cosmetics Brands 2012.
Rank 13 in the Germany 30 2012.
Rank 5 in the Top 50 Cosmetics Brands 2011.
Rank 145 in the Global 500 2011.
Rank 282 in the Global 500 2009.
Rank 281 in the Global 500 2009.
Rank 318 in the Global 500 2008.
Rank 241 in the Global 250 2007.

2014 brand performance*

Brand value $6,079m
Brand rating AA+
Enterprise value $16,155m
Value / ent. value 37.6%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $5,843m
Brand rating AA+
Enterprise value $12,288m
Value / ent. value 47.5%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $5,574m
Brand rating AA+
Enterprise value $8,522m
Value / ent. value 65.4%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $6,569m
Brand rating AA+
Enterprise value $10,178m
Value / ent. value 64.5%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 3 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


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